RejuveNAD™

RejuveNAD™ is a unique active ingredient that brings scientific innovation directly to skincare. Inspired by the secrets of cellular longevity, this ingredient supports the skin’s natural regeneration and combats the main signs of ageing, making it an essential part of modern cosmetics. Developed in 2023 by the Swiss laboratory Mibelle Biochemistry, it is derived from organic sunflower sprouts grown in a controlled, sustainable indoor process. It is a natural organic extract free from alcohol and preservatives, certified to COSMOS and NATRUE standards, ensuring a purely natural origin and environmentally friendly production.

RejuveNAD™ acts as an antioxidant by restoring mitochondrial energy and supporting DNA repair, protecting cells from oxidative stress and genomic instability. It stimulates NAD+ production by activating the NAMPT enzyme, which boosts cellular vitality, reduces the number of senescent cells and restores proteostasis and epigenetic patterns. These mechanisms counteract five main hallmarks of ageing: mitochondrial dysfunction, cellular senescence, loss of proteostasis, epigenetic changes and genomic instability. The recommended concentration is 2 %, as tested in clinical studies.

Ideal for mature, dehydrated or tired skin showing early signs of ageing, such as wrinkles, loss of elasticity and pigmentation spots. It is recommended for all skin types, including sensitive and dry skin, as it is natural and gentle. Suitable for those looking to prevent premature ageing caused by age, stress or environmental factors, including those with oily and acne-prone skin susceptible to inflammation.

Clinical studies have shown that RejuveNAD™ at a concentration of 2 % increases NAD+ levels in skin cells, making skin look 8 years younger after 42 days of use (ProTec Ingredia, RejuveNAD fact sheet, 2023). It reduces wrinkles, improves smoothness and elasticity, reduces pigmentation spots and evens out skin tone. It also energises mitochondria and supports DNA repair, leading to visible rejuvenation.